Study Marketing in Turkey: programmes, fees and entry requirements

Turkey has 4 undergraduate programmes in Marketing at 4 universities in 3 cities. At public institutions EU students typically pay €899 a year; non-EU students €899 a year.

Always check current information on the official website of the university before you apply.

All Marketing programmes in Turkey

ProgrammeUniversityCityLanguageLengthEU fee / yearNon-EU fee / yearEntry score
PazarlamaAltınbaş UniversityIstanbulTurkish4 yr———
PazarlamaBolu Abant İzzet Baysal UniversityBoluTurkish4 yr€899€899260.082 (2026)
Pazarlama (İngilizce)Istanbul Bilgi UniversityIstanbulEnglish4 yr——251.837 (2024)
Pazarlama (İngilizce)OSTİM Technical UniversityAnkaraEnglish4 yr€14,532€14,532—

How admission works in Turkey

Turkish citizens, and foreign nationals who finished secondary school in Türkiye, are placed by ÖSYM through the national YKS exam: they list up to 24 programmes and are placed by their YKS score (for the 2026 intake the exam was on 20–21 June 2026 and preferences were taken from 29 July; ÖSYM had not yet announced the 2027 dates on 20 October 2026). Foreign nationals who finished secondary school abroad, including EU citizens, do not take part in YKS: they apply directly to each university within its quota for students from abroad, with the result of ÖSYM's TR-YÖS exam, a national school-leaving exam, an international exam (SAT, IB, A levels and others) or the university's own exam, as each university decides. Each university publishes its own application periods for the autumn 2027 intake, usually in spring and summer 2027; programmes taught in English require proof of English or a preparatory year.

See also: Study in Turkey · Marketing in other countries

Sources

How the figures are collected and calculated: Data and sources.