Study Marketing in Turkey: programmes, fees and entry requirements
Turkey has 4 undergraduate programmes in Marketing at 4 universities in 3 cities. At public institutions EU students typically pay €899 a year; non-EU students €899 a year.
Always check current information on the official website of the university before you apply.
- Taught in: English (2), Turkish (2)
- Selection: cut-off score, YKS (ÖSYM)
- Entry scores known for: 2 programmes
All Marketing programmes in Turkey
| Programme | University | City | Language | Length | EU fee / year | Non-EU fee / year | Entry score |
|---|---|---|---|---|---|---|---|
| Pazarlama | Altınbaş University | Istanbul | Turkish | 4 yr | — | — | — |
| Pazarlama | Bolu Abant İzzet Baysal University | Bolu | Turkish | 4 yr | €899 | €899 | 260.082 (2026) |
| Pazarlama (İngilizce) | Istanbul Bilgi University | Istanbul | English | 4 yr | — | — | 251.837 (2024) |
| Pazarlama (İngilizce) | OSTİM Technical University | Ankara | English | 4 yr | €14,532 | €14,532 | — |
How admission works in Turkey
Turkish citizens, and foreign nationals who finished secondary school in Türkiye, are placed by ÖSYM through the national YKS exam: they list up to 24 programmes and are placed by their YKS score (for the 2026 intake the exam was on 20–21 June 2026 and preferences were taken from 29 July; ÖSYM had not yet announced the 2027 dates on 20 October 2026). Foreign nationals who finished secondary school abroad, including EU citizens, do not take part in YKS: they apply directly to each university within its quota for students from abroad, with the result of ÖSYM's TR-YÖS exam, a national school-leaving exam, an international exam (SAT, IB, A levels and others) or the university's own exam, as each university decides. Each university publishes its own application periods for the autumn 2027 intake, usually in spring and summer 2027; programmes taught in English require proof of English or a preparatory year.
See also: Study in Turkey · Marketing in other countries
Sources
- ÖSYM — 2026-YKS Yükseköğretim Programları ve Kontenjanları Kılavuzu, 'Vakıf Yükseköğretim Kurumları Öğrenim Ücretleri (2026-2027 Öğretim Yılı)', pp. 707–754 (KDV dahil, full fee before the 25/50/100% YKS discounts): İSTANBUL BİLGİ ÜNİVERSİTESİ — Pazarlama (İngilizce): 1.725.500 TL; same figure in YÖK Atlas (ÖSYM code 202511941), checked 20 October 2026
- YÖK Atlas — Tercih Kılavuzu 2026: BOLU ABANT İZZET BAYSAL ÜNİVERSİTESİ, Pazarlama (ÖSYM code 100110654): lowest YKS placement score 2026 (EA), general quota, checked 20 October 2026
- OSTİM Technical University International Students Tuition Fees, checked 20 October 2026
- Bolu Abant İzzet Baysal Üniversitesi 2026-2027 Eğitim-Öğretim Yılı (Yıllık) Yurtdışı Öğrenci Öğrenim Ücreti Tutarları — column '2026-2027 Eğt.-Öğr. Yılında Kayıtlananlar' (e.g. Tıp Fakültesi 300.000,00), checked 20 October 2026
- YÖK Atlas — Tercih Kılavuzu 2026: İSTANBUL BİLGİ ÜNİVERSİTESİ, Pazarlama (İngilizce) (%50 İndirimli) (ÖSYM code 202511941): lowest YKS placement score 2024 (EA), general quota, 50% discount place (%50 İndirimli), checked 20 October 2026
- Cumhurbaşkanı Kararı 11625, Resmî Gazete 33341 (15.08.2026), Madde 1(3): "2026-2027 Eğitim-Öğretim Yılında öğrenimine devam eden veya yeni kayıt yaptıracak birinci öğretim ve açık öğretim öğrencilerinden ... öğrenci katkı payı alınmaz" (state universities, Turkish citizens, normal programme length), checked 20 October 2026
How the figures are collected and calculated: Data and sources.