Study Marketing in Sweden: programmes, fees and entry requirements

Sweden has 11 undergraduate programmes in Marketing at 8 universities in 7 cities. At public institutions EU students typically pay no tuition fee; non-EU students €9,906 a year (€7,473–€12,158).

Always check current information on the official website of the university before you apply.

• Taught in: Swedish (9), English (2)
• Selection: cut-off score, Antagning.se / Universityadmissions.se
• Entry scores known for: 11 programmes

All Marketing programmes in Sweden

How admission works in Sweden

You apply through the national admissions service run by the Swedish Council for Higher Education (UHR): antagning.se in Swedish or universityadmissions.se in English, with all your choices ranked in one application. You need a completed upper-secondary education with proof of English (and of Swedish for Swedish-taught programmes); many programmes add specific subject requirements, and foreign diplomas are assessed by the admissions service. When there are more eligible applicants than places, places go mainly by upper-secondary grades (merit rating, selection group BI, maximum 22.5) and by the Swedish Scholastic Aptitude Test (högskoleprovet); the scores shown are the lowest admitted BI score in the second selection. For the autumn 2027 intake the international round (mainly English-taught programmes) is open from 16 October 2026 to 15 January 2027, and the national round (all programmes taught in Swedish) from 15 March to 15 April 2027.

See also: Study in Sweden · Marketing in other countries · Entry scores for Marketing in Sweden