Study Advertising and Public Relations in Poland: programmes, fees and entry requirements

Poland has 18 undergraduate programmes in Advertising and Public Relations at 17 universities in 11 cities. At public institutions EU students typically pay no tuition fee (€0–€2,360); non-EU students €2,000 a year (€1,053–€4,576).

Always check current information on the official website of the university before you apply.

All Advertising and Public Relations programmes in Poland

ProgrammeUniversityCityLanguageLengthEU fee / yearNon-EU fee / year
Komunikacja europejskaAdam Mickiewicz University, Poznań (Gniezno)GnieznoPolish3 yr€0€1,831
Cyberprzestrzeń i komunikacja społecznaAkademia Nauk Stosowanych w Bielsku-BiałejBielsko-BiałaPolish3 yr€1,144€1,144
Komunikacja wizerunkowaDSW Ideis University (Wrocław)WrocławPolish3 yr€1,670–€2,026€1,945
Public Relations i zarządzanie informacjąMaria Curie-Skłodowska UniversityLublinPolish3 yr€0€1,550
Komunikacja wizerunkowaOpole University of TechnologyOpolePolish3 yr€0€1,053
Public relations i reklamaUniversity of Applied Sciences in Nowy SączNowy SączPolish3 yr€0€4,576
komunikacja internetowaUniversity of Bielsko-BialaBielsko-BiałaPolish3 yr€0—
Digital Communication and Social Media for ManagementUniversity of Lodz (Łódź)ŁódźEnglish3 yr€778€2,500
Public relationsUniversity of OpoleOpolePolish3 yr€0€1,190
Media, Visual and Social CommunicationUniversity of RzeszówRzeszówEnglish3 yr€2,360€2,900
Komunikacja cyfrowaUniversity of Silesia in Katowice (Katowice)KatowicePolish3 yr€0€1,831
Komunikacja promocyjna i kryzysowaUniversity of Silesia in Katowice (Katowice)KatowicePolish3 yr€0€1,831
Public relations i kultury cyfroweUniversity of the National Education Commission, KrakowKrakówPolish3 yr€0€2,000
Komunikacja wizerunkowaUniversity of WrocławWrocławPolish3 yr€0€2,700
Komunikacja społecznaWroclaw University of Economics and Business (Wrocław)WrocławPolish3 yr€0€2,929
media i komunikacja w biznesieWSB Merito University in Poznan (Warszawa)WarsawPolish3 yr€1,968–€2,128€1,968–€2,128
Media i komunikacja w biznesieWSB Merito University in Wroclaw (Opole)OpolePolish3 yr——
Media i komunikacja w biznesieWSB Merito University in Wroclaw (Wrocław)WrocławPolish3 yr——

How admission works in Poland

There is no national application portal: you apply online to each institution through its own recruitment system (often called IRK), under rules its senate adopts by 30 June of the year before the intake (for October 2027: by 30 June 2026), including its own dates. By law, admission to bachelor's and long-cycle programmes is based on matura results (applicants are ranked by the subjects each institution chooses); entrance exams are allowed only to test artistic talent, physical fitness or specific aptitudes. School-leaving certificates from EU, OECD and EFTA countries and IB/EB diplomas are recognised for admission without further formalities, while other certificates need a recognition statement from NAWA (SYRENA system). EU citizens apply on the same terms as Poles; each institution sets the language requirement (Polish for Polish-taught programmes, English for English-taught ones) and the rules for applicants from abroad.

See also: Study in Poland · Advertising and Public Relations in other countries

Sources

How the figures are collected and calculated: Data and sources.