Study Marketing in Serbia: programmes, fees and entry requirements

Serbia has 7 undergraduate programmes in Marketing at 7 universities in 3 cities. At public institutions EU students typically pay €1,000 a year (€900–€1,000); non-EU students €1,000 a year (€900–€1,000).

Always check current information on the official website of the university before you apply.

All Marketing programmes in Serbia

ProgrammeUniversityCityLanguageLengthEU fee / yearNon-EU fee / year
Marketing, menadžment i trgovinaAlfa BK UniversityBelgradeSerbian4 yr——
MarketingBelgrade Business and Arts Academy of Applied Studies (BAPUSS) — Department of Art and DesignBelgradeSerbian3 yr€1,000€1,000
Menadžment trgovine i marketingaCollege of Applied Studies for Management and Business Communication (Висока школа струковних студија за менаџмент и пословне комуникације)BelgradeSerbian3 yr€2,400€2,400
Digitalni biznis i marketingMetropolitan University (Belgrade)BelgradeSerbian4 yr€2,990€2,990
Digitalni biznis i marketingMetropolitan University (Niš)NišSerbian4 yr€2,490€2,490
Kreativni marketing — Fakultet savremenih umetnostiUniversity Business Academy in Novi Sad (Belgrade)BelgradeSerbian4 yr——
Marketing i menadžmentWestern Serbia Academy of Applied Studies — Valjevo DepartmentValjevoSerbian3 yr€900€900

How admission works in Serbia

Admission is run by each faculty or school itself under an annual call (konkurs) that states the number of budget-funded and self-financing places, the entry requirements, the ranking criteria and the tuition (Higher Education Act, art. 98). You need a completed four-year secondary school; candidates are ranked by points (up to 100) from the secondary-school record and a faculty entrance exam or aptitude test (art. 100) — at the University of Belgrade, for example, up to 40 points for the school record and up to 60 for the entrance exam. Foreign citizens enrol under the same conditions as Serbian citizens as regards previous education, but must know the language of instruction (art. 97); a foreign secondary-school diploma has to be recognised first by the ENIC/NARIC centre of the Ministry of Education, a procedure that takes up to 60 days (studyinserbia.rs). The first round is held in June–July (in 2026 applications at Belgrade faculties were on 19–22 June); a second round follows from late August to mid-September (University of Niš: 1–18 September 2026) and a third one where places remain. Calls for autumn 2027 are expected to follow the same pattern and are published on the institutions' own websites.

See also: Study in Serbia · Marketing in other countries

Sources

How the figures are collected and calculated: Data and sources.