Study Marketing in Romania: programmes, fees and entry requirements
Romania has 27 undergraduate programmes in Marketing at 24 universities in 18 cities. At public institutions EU students typically pay €920 a year (€657–€1,408); non-EU students €2,600 a year (€1,980–€3,600).
Always check current information on the official website of the university before you apply.
- Taught in: Romanian (22), English (3), Hungarian (2)
- Selection: application file, Bacalaureat
All Marketing programmes in Romania
How admission works in Romania
There is no national application platform: each university runs its own admission for each programme and must publish the conditions at least six months before the exam. You need a Romanian Bacalaureat or a recognised equivalent; depending on the faculty, applicants are ranked by their Bacalaureat grades (sometimes with school grades) or by an admission exam, for example in medicine, architecture, the arts and sport. EU/EEA and Swiss citizens apply on the same terms as Romanians, while non-EU applicants send their file to the university, which forwards the selected candidates to the Ministry of Education for a letter of acceptance (needed for the study visa); Romanian-taught programmes require Romanian at level B1 or a preparatory year. Admission sessions are usually held in July with a second session in September (as at the University of Bucharest in 2026); for the autumn 2027 intake each university publishes its own calendar, and deadlines for non-EU applicants are usually in spring (for 2026 the University of Bacău accepted non-EU files from 26 January to 15 February).
See also: Study in Romania · Marketing in other countries
Sources
- UBB – Regulamentul privind taxele de admitere, școlarizare și finalizare a studiilor 2026-2027 (Anexa 1 la HS nr. 15/16.02.2026), Anexa 3 și Anexa 4, checked 19 October 2026
- Anexă la HS nr. 258/17.12.2025 – Metodologia privind taxele aplicate în ASE (tabel II.a, taxe de școlarizare licență, anul I 2026-2027), checked 19 October 2026
- UVVG Arad – Taxe de studiu 2026–2027 (Cetățeni UE/SEE/CH and Non-UE/CPV tables), checked 19 October 2026
- RAU – Taxe de studii (studenți înmatriculați după 01.10.2019) [, checked 19 October 2026
- Taxele aplicabile pentru anul universitar 2026-2027, nr. 3363/05.03.2026 (aprobate de Senat 05.03.2026) – UBc, checked 19 October 2026
- Universitatea „Ovidius” din Constanța – Taxe de școlarizare pentru admiterea la studii universitare de LICENȚĂ 2026-2027 (rev. 2), checked 19 October 2026
- Taxele de școlarizare pentru anul I de studii, anul universitar 2026-2027 (Anexa la Hotărârea Senatului ULBS nr. 2247/22.05.2026), checked 19 October 2026
- Taxe (tarife) universitare valabile pentru anul universitar 2026-2027 – Anexa nr. 1 (Universitatea Valahia din Târgoviște), checked 19 October 2026
How the figures are collected and calculated: Data and sources.