Study Marketing in Italy: programmes, fees and entry requirements

Italy has 6 undergraduate programmes in Marketing at 5 universities in 5 cities. At public institutions EU students typically pay €2,811 a year (€157–€5,031); non-EU students €2,811 a year (€157–€5,031).

Always check current information on the official website of the university before you apply.

All Marketing programmes in Italy

ProgrammeUniversityCityLanguageLengthEU fee / yearNon-EU fee / year
Marketing e Comunicazione d'aziendaUniversità degli studi di BariBariItalian3 yr€162–€2,811€162–€2,811
Management e MarketingUniversità degli studi di BolognaBolognaItalian3 yr€157–€2,197€157–€2,197
Marketing, Comunicazione Aziendale E Mercati GlobaliUniversità degli studi di Milano-BicoccaMilanItalian3 yr€346–€3,196€346–€3,196
Economia e marketing internazionaleUniversità degli studi di Modena e Reggio EmiliaModenaItalian3 yr€160–€1,975€540–€1,975
Digital MarketingUniversità degli studi di Modena e Reggio Emilia (Reggio Nell'Emilia)Reggio Nell'EmiliaItalian3 yr€160–€5,031€540–€5,031
Marketing E Organizzazione D'ImpresaUniversità degli studi di Modena e Reggio Emilia (Reggio Nell'Emilia)Reggio Nell'EmiliaItalian3 yr€160–€2,125€540–€2,125

How admission works in Italy

Access depends on the programme: free access (with an initial knowledge check), local limited places (the university's own admission test, often a TOLC by CISIA) or national limited places (Medicine, Dentistry and Veterinary: from 2025/26 an open first 'filter semester' with national exams and a ranking; Architecture, primary-school teaching and health professions: tests on national dates). Non-EU applicants living abroad apply for a reserved quota via Universitaly pre-enrolment and need a study visa; Italian-taught programmes require an Italian language test. There are no cutoff scores.

See also: Study in Italy · Marketing in other countries

Sources

How the figures are collected and calculated: Data and sources.