Study Marketing in Croatia: programmes, fees and entry requirements

Croatia has 6 undergraduate programmes in Marketing at 3 universities in 2 cities. At public institutions EU students typically pay €2,300 a year (€0–€2,300); non-EU students €2,300 a year.

Always check current information on the official website of the university before you apply.

All Marketing programmes in Croatia

ProgrammeUniversityCityLanguageLengthEU fee / yearNon-EU fee / year
Digitalni marketingAlgebra Bernays UniversityZagrebCroatian4 yr€5,445€6,360
Digitalni marketing (na engleskom jeziku)Algebra Bernays UniversityZagrebEnglish4 yr€7,140—
Komunikacijski menadžmentAlgebra Bernays UniversityZagrebCroatian3 yr€5,445€6,360
Poslovna ekonomija; smjer: MarketingUniversity of DubrovnikDubrovnikCroatian3 yr€0—
Poslovna ekonomija; smjer: Marketing (na engleskom jeziku)University of DubrovnikDubrovnikEnglish3 yr€2,300€2,300
Marketing i komunikacijeZagreb School of BusinessZagrebCroatian3 yr€3,790€3,790

How admission works in Croatia

You apply through Postani student (postani-student.hr), the national application system run by the Central Applications Office of the Agency for Science and Higher Education (AZVO); you list programmes in order of priority. Candidates are ranked by points from secondary-school grades, the Croatian State Matura exams (EU applicants can have their own school-leaving exam counted instead where the programme allows) and any extra tests set by the institution; places are fixed in advance, with a separate quota for non-EU citizens, and foreign school certificates must be recognised by AZVO within the same procedure. In 2026 applications opened on 1 February and the main (summer) round closed on 15 July with the final ranking lists, followed by an autumn round for remaining places until mid-September; applicants with foreign certificates had to send their documents by 1 July (22 May if they finished school earlier). The dates for the autumn 2027 intake are published on studij.hr and are expected to follow the same pattern.

See also: Study in Croatia · Marketing in other countries

Sources

How the figures are collected and calculated: Data and sources.